SingCity Ghent – Kinepolis launches premium karaoke experience with Auvicom, AUDAC and Sennheiser
With SingCity, Kinepolis takes another step forward in immersive entertainment. The pilot project was launched at Kinepolis Ghent: ten professionally equipped karaoke booths, spread across one area, offering visitors a unique, personal singing experience. For the complete audiovisual setup, Kinepolis relied on Auvicom as a trusted AV partner, working closely with AUDAC and Sennheiser.
Watch the testimonial video where all three partners share the story behind this collaboration.
Challenge: Premium experience in a compact space
The challenge for SingCity was to deliver a high-quality karaoke experience in acoustically isolated booths, each with powerful audio, intuitive controls and reliable wireless microphones — all in a scalable and compact format.
Kinepolis was looking for a premium karaoke concept that could be rolled out across multiple locations.
This meant:
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High-quality audio in small rooms
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Intuitive user interface
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Interference-free wireless microphones
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Central control and minimal maintenance
For many visitors, SingCity is their first karaoke experience. We wanted to create a high-quality experience right from the start, easy to replicate in other venues.
Proof-of-concept as a foundation
Under Auvicom’s direction, an extensive testing phase was set up. Various speaker types, microphones, and configurations were tested in a prototype booth. The goal: to find the right balance between sound, usability, comfort and maintenance.
During testing, we noticed that some setups sounded great but weren’t practical for integration. Together with Auvicom and the manufacturers, we searched for the optimal combination.
Solution: Integrated AV setup with three strong partners
Auvicom played a central role, from technical planning to installation and optimization. As an experienced integrator, Auvicom translated Kinepolis‘ needs into a tailored solution using the strengths of AUDAC and Sennheiser.
AUDAC – Un son de qualité sur mesure
The chosen setup features NOBA8 subwoofers and XENO8 top speakers by AUDAC. This combination delivers a warm, rich sound in a confined acoustic space. All components are discreetly integrated into each booth’s flightcase console. The Belgian manufacturer also provided custom technical support and responded quickly during the test phase.
This combo provides a wide, warm sound – ideal for karaoke. And thanks to the compact design, everything integrates smoothly without compromising quality.
What makes this setup unique is the integration. Together with Auvicom, we built a configuration that fits entirely into the flightcases. Everything is neatly tucked away but easily accessible for maintenance.
Sennheiser – Wireless reliability at a professional level
Sennheiser EW-DX wireless microphones were selected for the project. Designed for demanding live environments, they are also perfect for self-service karaoke thanks to their ease of use. They feature automatic frequency management, low latency, and outstanding vocal clarity.
This technology is typically found in much more expensive systems, so it fits perfectly with a concept like SingCity.
The collaboration with Auvicom went naturally. They know our technology well and integrated everything into a centralised configuration. It’s not only cleanly installed but also easy to manage long-term.
Auvicom – The link between vision and execution
Auvicom managed the complete technical project: from concept to installation and fine-tuning. With experience in events, retail, and fixed installations, they brought together the best of AUDAC and Sennheiser in one user-friendly AV system.
Each karaoke booth is equipped with a sleek AV console and wireless microphone receivers. Amplifiers and network infrastructure are placed in a separate rack outside the booths. This ensures quiet, tidy spaces with maximum usability.
This project is unique because it combines intuitive AV technology with significant behind-the-scenes complexity. Everything had to work seamlessly while keeping reliability, aesthetics, and scalability in mind.
Our role was to make the right technical choices and ensure that everything was plug-and-play for Kinepolis and their visitors.
It’s a pleasure to realise this kind of project with strong brands like AUDAC and Sennheiser, in a spirit of trust and collaboration.
Result: A powerful experience, scalable system
Thanks to expert engineering, quality brands, and a customer-focused approach, SingCity is both a crowd-pleaser and technically robust for future growth.
Watch the testimonial video with Kinepolis, AUDAC, Sennheiser and Auvicom
Auvicom supported us from concept to final installation. Their after-sales support is also excellent. Customer satisfaction is high – we plan to roll out this concept to more venues.
