Display screen communication, also called digital signage, is everywhere around us. In fact you have almost certainly come across it in the past week. From information videos screened in hospital waiting areas, to check-in kiosks at airports or signposting in hotels, digital screens of every type and size entertain and inform the people in public spaces, travelling on transport systems and spending time in museums, stadiums, shops, hotels, restaurants and business buildings.
Nowadays, display screen communication is the preferred way to inform, inspire or encourage customers, visitors and passersby. It’s a great way to keep people up to date with information and/or offers via an electronic board or sign in the appropriate space or area. So much so, the applications for digital signage are virtually inexhaustible.
What are the benefits of display screen communication?
There are all sorts of advantages of using screens to communicate. Depending on the way you intend to use digital signage, you’ll certainly generate one or more of the following benefits:
- Shorter perceived waiting times:
You can use display screens in waiting areas to provide a range of entertainment that helps shorten perceived waiting times.
- Better communication with customers and employees:
People absorb and retain information provided by images better than they do if you simply show them words or a text.
- Increased income:
Telling people about promotions and special offers, or highlighting products and services and using extra signposting can all boost a business’s income.
- Easy to make changes and review content:
For companies that make regular changes to their service offering or need to adjust their menu items, digital signage provides an affordable and uncomplicated way of editing information instantly.
- Cutting-edge looks:
Businesses have to keep evolving if they want to keep pace and stay ahead of their competitors. Digital signage shows people that you’re working with the latest technology.
Let Auvicom install a digital signage system for you .
The components of a display screen communication system fall into three categories:
The hardware takes the form of the physical materials needed to display and operate a digital sign. This includes HD screens, editing equipment, media players, wiring and Internet access. And this is where it’s a good idea to think outside the box, perhaps by switching from standard 16:9 LFD screens and installing a special format, transparent, High Brightness outdoor or dual screen. The sheer attraction and amazement factor provided by digital signage is even greater for the many potential viewers, while offering you more creative options for your content – and if you’re not sure about this, then we would definitely recommend you try studioboost.eu. All of these services can be carried out by the Auvicom Team.
Digital signage systems are controlled and operated from a single central point – usually a web-based portal. The various manufacturers offer this service using a licence model based on the number of screens and/or users. Auvicom is a licence partner for most of the display screen communication manufacturers and can also provide any training required to operate the systems.
Creatieve display & content solutions
Truly fantastic digital signage needs top-quality, relevant visual content and sleek looks. It’s important to ensure that the display feed on your screens always reflects exactly what your company, organisation or brand stand for. We work closely with our creative partner, BOOST, to create appropriate, high-quality hybrid visual content.
BOOST is a studio that brings your screens totally to life with an array of video, photography, graphic design, visuals, animation, testimonials and much more. You can start from a screen configuration that already exists or, working with Auvicom, BOOST is able to offer content advice and creativity for new screen configurations.
This will make your communication style more efficient, more consistent and more recognisable – because powerful content delivers the maximum effect for your message across a whole variety of screens.
Content can also come sometimes from a third party, such as feeds for social media, weather forecasts and news bulletins. All this can sit alongside your own content to create maximum effectiveness for your display.
Would you like to know more about screen communication or creative content?
BOOST was founded by Nicolas Vantomme (filmmaker, photographer & art director)