When Digital Signage Becomes Corporate!

When we think of digital signage, we typically think of digital advertising at points of sale, menu boards in hospitality, and other screens that display product information and promotions. However, the use of digital signage is not limited to these applications; it can also be utilized within companies to communicate news, events, safety instructions, or other corporate messages to employees.

This is the case with Galloo, a European leader in metal and plastic recycling, which has decided to optimize its internal communication by implementing an extensive digital signage system across multiple locations, thanks to the Zebrix solution and audiovisual integrator Auvicom.

Sylvie Sarlet, Marketing & Communication Manager at Galloo, shares her experience.

Could you tell us a bit more about Galloo?

Galloo is a company specializing in the recycling of metals and plastics. It operates 45 sites for the collection and processing of scrap metal, spread across France, Belgium, and the Netherlands. Galloo’s headquarters are located in Menen, right on the French border, and together with the sites in Halluin and Ghent, it serves as the central hub for the processing and export of recycled materials.

Why use digital signage?

As a company, we have both a responsibility and an obligation to communicate information to our employees. In the past, we did this through paper announcements. However, given our many locations and the distance between them, this approach was complicated and not very effective for ensuring easy access to information. Additionally, it required a lot of paper, which created an environmental impact that no longer aligns with our company’s CSR policy. Therefore, we needed a digital solution that would allow us to distribute all types of information and media in real-time, remotely, and across our different sites.

Digital signage met all these requirements, which is why we contacted Auvicom, an AV integrator, to help us implement a complete system. This includes screen installations and the use of a digital signage CMS for creating, scheduling, and distributing content on the screens.

Thanks to Auvicom, a total of 42 Samsung screens and 7 Nuc players have been installed. For the software solution, Auvicom used Zebrix, developed by the French group MANGANELLI. Zebrix is a 100% cloud-based digital signage solution that allows content to be created, scheduled, and distributed on the newly installed Samsung screens or older screens via Zebrix players, all without requiring IT expertise. The solution also enables remote control of the screens.

Additionally, Zebrix offers eco-friendly features, allowing you to schedule screen on/off times and optimize brightness to reduce energy consumption and environmental impact.

The system includes 49 Zebrix licenses to distribute content across the company’s 37 sites. This system enables us to communicate more easily and effectively with all our employees, while also supporting our CSR strategy.

Where are the digital displays located?

Depending on the size and activities of the location, between 1 and 5 screens have been installed per site. The screens are mainly located at reception areas and in workspaces. At larger locations, screens have also been placed in the cafeteria to make information more accessible at times when employees have more time to read the messages.

The primary content displayed is safety-related, in line with QESH (Quality, Environment, Safety, Health), such as preventive messages or technical instructions for technicians. On an organizational level, it allows us to display weekly schedules digitally. Digital signage also helps us develop our employer branding by sharing information about company values, HR news, internal events, and awareness messages for themed days, like World Recycling Day.

Who manages the content?

The content is mainly managed by the communications department, trained in the use of Zebrix by the Auvicom teams. The content creation process on Zebrix is simplified with a page template system that can easily be duplicated and customized. Once the content is created, it can be tagged and scheduled based on location and time slots. A user rights system also allows access to be granted to those responsible for QESH, enabling them to distribute specific content.

How do you see the further development of digital signage at Galloo?

The company is very satisfied with the system proposed by Auvicom and Zebrix and with the overall effectiveness of digital signage as a communication tool. Galloo now plans to continue rolling out the system to all 45 locations. We are also considering displaying indicators such as accident rates, which should be possible thanks to the Zebrix API that easily connects with the company’s information systems.

Digital signage offers a new opportunity for corporate communication, allowing companies to share information more easily and accessibly with all employees across multiple locations. Moreover, with significant environmental advancements through solutions like Zebrix and energy-efficient Samsung screens, digital signage aligns perfectly with companies’ CSR goals.